1. About the Client

Há Cảo is an independent Chinese language tutor based in Vietnam, offering digital learning materials for beginners.

The learning program focuses on helping students build a solid foundation in Mandarin Chinese, starting with pronunciation and Pinyin before progressing to basic HSK 1 vocabulary, grammar, and communication.

2. Project Overview

A marketing landing page developed to introduce and promote Há Cảo's digital Chinese learning materials.

The website presents the learning programs, explains the learning roadmap, highlights course benefits, and helps prospective students understand what they will receive before making a purchase.

It provides a clear overview of the learning experience, including course content, pricing, supplementary materials, and frequently asked questions.

3. My Role

Frontend Developer

Responsible for developing the landing page based on the client's requirements, turning the learning program and product information into a structured and user-friendly web experience.

4. Key Features

• Course Presentation: Introduce the Chinese learning programs and their learning objectives.
• Learning Roadmap: Present a structured progression from Pinyin fundamentals to HSK 1.
• Course Packages: Showcase course content, learning duration, pricing, and available packages.
• Learning Benefits: Highlight supplementary materials, pronunciation audio, writing exercises, and progress tracking.
• Student Testimonials: Provide a dedicated section for student feedback and learning experiences.
• FAQ Section: Answer common questions about course content, learning methods, purchasing, and material delivery.
• Conversion-Focused Design: Guide visitors toward exploring the learning materials and making purchase inquiries.

5. Technology Stack

• Structure: HTML
• Styling: CSS
• Programming: JavaScript
• Animation: GSAP

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